Moca Network (MOCA)
Basic Information
Purpose & Vision
Moca Network represents a paradigm shift in digital identity infrastructure, building the world's largest chain-agnostic decentralized identity network. The project addresses a fundamental problem in Web3: fragmented digital identities across platforms and ecosystems. Through its flagship AIR Kit technology, Moca Network enables users to create a universal account that works seamlessly across Web2 and Web3 applications, allowing them to own and control their digital assets, identity, and reputation data across multiple ecosystems. The platform targets enterprises, developers, and consumers seeking unified identity solutions, with particular focus on gaming, entertainment, sports, and DeFi sectors. Key innovations include zero-knowledge proofs for privacy preservation, cross-chain interoperability through LayerZero v2 protocol, and integration with over 700 million addressable users through Animoca Brands' extensive portfolio ecosystem.
Historical Overview
Moca Network emerged from Animoca Brands' vision to create a comprehensive digital identity infrastructure for the open internet. The project began as Mocaverse, an NFT membership collection for Animoca Brands' ecosystem, before evolving into the current identity-focused network. The MOCA token launched in May 2024 following a highly successful public sale that raised $29.3 million at 12x oversubscription, conducted on the MocaList platform in partnership with CoinList. Led by project lead Kenneth Shek and backed by Animoca Brands' extensive network of 540+ portfolio companies, the project has achieved significant milestones including partnerships with major enterprises like SK Planet (28 million KYC'd users), OneFootball (200+ million users), and MyAnimeList. The platform has onboarded over 1.8 million users through its Moca ID system since November 2023. Currently, Moca Network is preparing for the launch of Moca Chain, its dedicated Layer 1 blockchain for identity and user data, with testnet expected in Q3 2025 and mainnet by year-end. The token reached its all-time high of $0.48 in December 2024 and maintains strong community engagement across multiple platforms.
Staking & Economics
MOCA features a robust staking ecosystem through MocaDrop, the official token rewards program that distributes airdrops to stakers from ecosystem partners. Users generate Staking Power (SP) by staking MOCA tokens or Mocaverse NFTs, which can be used in both Flexible and Fixed modes for token rewards. The tokenomics are designed with deflationary mechanics through credential transaction burns, creating scarcity as adoption grows. With a fixed supply of 8.888 billion tokens and approximately 3.6 billion in circulation, the economic model prioritizes usage-driven demand through network fees, data generation, storage, verification services, and DAO governance.
Wallet Support
Wallet Type | Examples | Support |
---|---|---|
Hot Wallets | MetaMask, Trust, Coinbase | Yes |
Cold Wallets | Ledger, Trezor | Yes |
Specialized | AIR Kit Embedded | Native Support |
Trading Access
Platform Type | Primary Venues | Trading Pairs | Status |
---|---|---|---|
Centralized Exchanges | KuCoin, Gate.io, HTX, Bybit, Upbit, Bithumb, Kraken | MOCA/USDT, MOCA/KRW, MOCA/BTC | Active |
Decentralized Exchanges | Uniswap, 1inch | MOCA/ETH, MOCA/USDC | Good Liquidity |
DeFi Integration | Plume Network, Nest Protocol | RWA Staking, Yield Products | Growing |
Technology & Governance
Technology Highlights
Moca Network's architecture centers on AIR Kit, a modular identity toolkit that enables developers to issue, verify, and use verifiable credentials tied to user proofs. Built on LayerZero v2 protocol for omni-chain functionality, the system features decentralized data storage, zero-knowledge proofs for privacy, zkTLS for web proof data generation, and cross-chain identity oracles. The upcoming Moca Chain will serve as a dedicated Layer 1 blockchain for identity and user data, supporting self-sovereign identity protocols across multiple industry verticals while maintaining EVM compatibility and modular design principles.
Governance Overview
MOCA operates under a decentralized autonomous organization (DAO) structure where token holders participate in governance decisions affecting protocol upgrades, data policies, and ecosystem development. The MOCA Foundation, governed by Moca DAO, supports network development and sustainable growth through community-driven improvement proposals and cross-DAO empowerment mechanisms. Token holders exercise voting rights on key decisions while participating in the broader cultural economy through various engagement mechanisms and reward programs.
Price Analysis
Current Performance
Positive Drivers
MOCA benefits from strong institutional backing through Animoca Brands' extensive portfolio of 540+ companies and access to 700+ million addressable users. The upcoming Moca Chain mainnet launch and expanding partnerships with major enterprises like SK Planet, OneFootball, and Plume Network drive long-term value. The deflationary tokenomics model, where tokens are burned through credential transactions, creates natural scarcity as adoption increases. MocaPortfolio's innovative approach to token rewards and the growing adoption of AIR Kit across Web2 and Web3 applications strengthen the ecosystem's value proposition. Recent exchange listings on major platforms including Kraken, Upbit, and Bithumb expand accessibility and liquidity.
Risk Factors
The project faces execution risks related to the successful deployment of Moca Chain and achieving mainstream adoption of digital identity solutions. Competition from established identity protocols like Civic and regulatory uncertainties around privacy and data management pose challenges. Market dependency on broader crypto sentiment and correlation with Animoca Brands' performance could impact price volatility. Technical complexity of cross-chain integration and the need for seamless user experience across multiple platforms represent ongoing development risks that could affect adoption timelines and user retention.
Exchange & Legal
Trading Venues
MOCA is listed on over 20 major cryptocurrency exchanges with strong liquidity and trading volume exceeding $25 million daily. Primary trading venues include KuCoin, Gate.io, HTX (Huobi), Bybit, and regional powerhouses like Upbit and Bithumb in South Korea. The token also trades on Kraken and various decentralized exchanges like Uniswap, providing comprehensive access across centralized and decentralized platforms.
Legal Considerations
As a utility token issued by the MOCA Foundation, MOCA operates within established regulatory frameworks. The project maintains compliance through partnerships with regulated entities and adherence to KYC/AML requirements where applicable. While generally accessible globally, users should verify local regulations regarding digital asset trading. The token's utility-focused design and governance structure align with current regulatory trends favoring functional tokens over securities.
Team & Development
Leadership
Moca Network is led by project lead Kenneth Shek and operates under the strategic guidance of Animoca Brands, founded by Yat Siu. The team benefits from Animoca Brands' extensive experience in Web3 development, having built successful projects like The Sandbox and maintaining one of the industry's largest investment portfolios. The development team includes veterans from leading technology companies with expertise in blockchain infrastructure, identity systems, and enterprise software.
Development Status
Active development continues across multiple fronts including AIR Kit enhancements, Moca Chain development, and ecosystem expansion. The project maintains strong community engagement with over 1.8 million Moca ID holders and growing enterprise partnerships. Major backing comes from Animoca Brands' ecosystem and strategic investors focused on digital identity and Web3 infrastructure. Regular updates and partnerships demonstrate consistent progress toward mainnet launch and broader adoption goals.
Sources
Source | Date | Description |
---|---|---|
CoinMarketCap | 2025-09-13 | Current price and market data |
Animoca Brands | 2025-09-03 | MocaPortfolio launch announcement |
Moca Foundation | 2025-06-25 | Moca Chain development roadmap |
Moca Network | 2025-09-13 | Official project information |
CoinGecko | 2025-09-13 | Trading data and exchange listings |